Lean UX Workshop

- with Jeff Gothelf -

Lean UX: Agility through cross-functional collaboration
The world of software has become continuous. New delivery capabilities like continuous deployment and integration have enabled channels like app stores and the web to provide us with an unprecedented feedback loop. Every time we launch software we can take advantage of this continuous learning cycle to understand who is using our products and services, what they're doing with them and how we're meeting their expectations and our business goals. Combined with techniques born out of user experience and design, we have an unprecedented opportunity to build products that truly meet customer needs and help our businesses win.
January 30th, 2015 from 9AM to 6PM
Bologna, Italy at the Camplus Bononia

Jeff Gothelf

Jeff is a designer, product strategist, team leader and author.
He's been teaching teams across the world to rave reviews. Jeff has been creating software products for over 15 years with companies like AOL, Fidelity, WebTrends & TheLadders. Today Jeff is a Principal in Neo's NYC office.
  • “Jeff Gothelf's Lean UX workshop is spot on. Ask better questions, hypothesize, validate, repeat. Thanks Jeff!”
    Adam Davis, 352 Inc, workshop participant June 2014
  • “Jeff’s workshop...not only made a whole lot of sense, it gave me a great way of thinking about how to fit rigorous, customer-centered user experience practice into tight spaces.”
    Dan Turner
  • “You kept it real – loved the presentation style and the content has the potential to dramatically improve the way [we] develop products.”
    Recent workshop participant
What you will learn
In this fun, high-energy and hands-on workshop, Jeff will teach you and your teams:

  • How adopting lean principles increases the amount your team learn
  • How basing your product ideas on assumptions, rather than requirements, gets you to faster product/market fit
  • Why focusing on achieving outcomes is far more successful than focusing on features
  • How to write hypotheses based on our assumptions
  • How to structure experiments to test those hypotheses and take advantage of our continuous reality
  • How to work cross-functionally to bring engineering, design and product management together in an agile way
  • How to incorporate this culture of learning in your organization - enterprise, mid-size or startup
Why you should attend
This new continuos reality fundamentally changes the way we discover and create new products and services. The old waterfall ways of software development are dead. The new way is a collaborative, continuous cycle of concepting, delivering, learning and iterating.

The only way to truly harness the benefits of this new reality is in a collaborative, cross-functional team that bases its decisions on evidence from the market gained through experimentation and hypothesis.

Jeff Gothelf is an expert in teaching teams how to work in this collaborative fashion and has captured these ideas in his book, Lean UX: Applying lean methods to improve user experience.
Who should attend
Designers (UX, visual, content, IA, IxD, etc), developers, product managers, stakeholders and team leaders.
The Lean UX Workshop will be held at the Camplus Bononia in Bologna, Italy.


Camplus Bononia
Via Sante Vincenzi, 49
Bologna, Italy
What you will get
The workshop tickets includes:
  • 8-hour Lean UX workshop with Jeff Gothelf from 9AM to 6PM
  • Coffee breaks
  • Lunch
  • A copy of Jeff Gothelf’s book “Lean UX: applying lean methods to improve user experience”
This event is organized by
We are a close-knit team of designers and frontend developers, mixing lean principles with UX methods and design craftmanship to help companies and startups engage their customers into meaningful experiences.

www.gnvpartners.com @gnvpartners #leanuxdayit
Supported by